As a follow-up of the paper from the Royal Society of Public Health (RSPH) "Too Clean or Not Too Clean", a paper was published in Perspectives in Public Health entitled "RSPH and IFH call for a clean-up of public understanding and attitudes to hygiene". In the paper author prof. dr. Sally Bloomfield further explores the public's understanding and attitudes toward hygiene, finding them lacking and filled with misunderstandings: the public doesn't understand what targeted hygiene means in practice. To help with this a new concept within targeted hygiene is explained: 9 key moments for hygiene - when cleanliness really matters. This concept puts the emphasis on "when" cleanliness is important to prevent spread of infection.
The new paper can be found here.